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Questions 31-40
Complete the notes below.
Write ONE WORD ONLY for each answer.
The growth in interest in food fashions started with 31 of food being shared on social media. The UK food industry is constantly developing products which are new or different. Influencers on social media become ‘ambassadors’ for a brand. Sales of 32 food brands have grown rapidly this way. Supermarkets track demand for ingredients on social media. Famous 33 are influential.
Marketing campaigns
The avocado: — 34 were invited to visit growers in South Africa. — Advertising focused on its 35 benefits.
Oat milk: — A Swedish brand’s media campaign received publicity by upsetting competitors. — Promotion in the USA through 36 shops reduced the need for advertising. — It appealed to consumers who are concerned about the 37
Norwegian skrei: — has helped strengthen the 38 of Norwegian seafood.
Ethical concerns
Quinoa: — Its success led to an increase in its 39 . — Overuse of resources resulted in poor quality 40
Notes
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